Dial **SC to Download the ESPN App

ESPN is a popular American sports media company with millions of subscribers worldwide. The network provides programming across multiple channels,  from TV to radio to online.

When ESPN developed a new version of its mobile app, it saw a ripe opportunity to use mobile as a natural platform for promoting its mobile app. The company tapped StarStar Mobile to power **SC, which sports fans dialed to receive an SMS link for direct mobile app downloads.

By promoting the **SC call-to-action in television commercials, ESPN reached audiences at an optimal moment – while watching TV in their homes with their mobile phones nearby. Once fans downloaded the app, ESPN leveraged deep linking through StarStar Mobile to drive and measure app engagement.

Over 20,000 callers dialed **SC in the first 24 hours of ESPN's mobile app promotion