Resorts World Casino New York City launches unique vanity phone number

Customers dial **RWNYC (Resorts World Casino New York) and during the call, customers will receive a text message with a link to an online platform. The online platform offers customers and players additional details for their request and the ability to make a reservation, receive VIP perks and rewards, among other actions. 

“Partnering with StarStar Mobile and launching **RWNYC has been a tremendous boost to our efforts to deliver measurable consumer engagement through mobile,” said Michael Savino, Director of Marketing at Resorts World Casino New York City. “With this unique identifying phone number, we are able to better measure the effectiveness of our advertising while increasing awareness in a hyper-competitive marketplace. It’s going to be exciting to see how we can further leverage **RWNYC in the future to boost our loyalty, reward, and other consumer marketing platforms.” 

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